What changed for Singapore businesses, week of 22 October 2026

YouTube advertiser‑friendly content guidelines updated

The advertiser‑friendly content guidelines for YouTube ads were revised in October 2026. Businesses that place advertisements on YouTube should review the updated guidelines on the YouTube Help page. [official page](https://support.google.com/youtube/answer/9725604?hl=en-GB)

Key changes under ACRA Corporate and Accounting Laws (Amendment) Act 2025

The changes take effect on 20 October 2026. Companies filing annual returns must confirm that the latest particulars for directors, CEOs, secretaries, auditors and relevant members are accurate, including name, identification details, nationality, contact address, appointment dates, registered office address and shareholding. The annual return e‑form will include an additional question asking whether any individual is performing the role of Chief Executive Officer. Companies limited by guarantee must confirm that the total number of members last provided to ACRA through Bizfile is accurate. Certain filing requirements are removed: the requirement to file a statement in lieu of prospectus under prescribed circumstances, and the requirement for public limited companies with share capital to convene statutory meetings and prepare statutory reports. The requirement for a company’s registered office to be open to the public for specified minimum hours is removed. Companies must continue to make records available for inspection for at least two hours per business day after reasonable notice, and must file any change of registered office address within 14 days. Verify the information to be submitted in the upcoming annual return and note the new CEO question. [official page](https://www.acra.gov.sg/news-events/news-announcements/commencement-of-key-changes-under-the-corporate-and-accounting-laws--amendment--act-2025-on-20-october-2026)

WhatsApp Business Platform pricing updates from Meta

Meta’s WhatsApp Business Platform introduces new pricing for Meta Business Agent, service and utility messages effective 1 October 2026. The rate‑card varies by template category and by the recipient phone number’s country calling code, including Singapore. Updates to pricing are announced at least one month in advance; changes to pricing models require six months’ notice. Only delivered template messages are charged on a per‑message basis. Review the revised rates to ensure that any scheduled template messages to Singapore customers are priced correctly. [official page](https://developers.facebook.com/documentation/business-messaging/whatsapp/pricing/deprecated)

Google investments and programmes announced for Singapore

Google announced new investments and programmes for Singapore on 10 February 2026. The announcements include a Google Cloud Singapore Engineering Center that will work directly with Singapore‑based enterprises, “Startup School: Prompt to Prototype” to help entrepreneurs build machine‑learning prototypes using Gemini, the “Majulah” initiative that provides digital‑skill training to Singaporeans, Machine Learning Living Labs co‑developed with ITE College East (with planned expansion to Nanyang Polytechnic), and the Skills Ignition SG Machine Learning Challenge in partnership with IMDA, which will train 500 graduates and professionals. The programmes target 50,000 students and educators through physical Living Labs across institutions. Businesses should review the eligibility criteria for each programme if they intend to participate. [official page](https://blog.google/company-news/inside-google/around-the-globe/google-asia/google-singapore-2026)

Google Business Profile may auto‑update your business information

Google Business Profile shows suggested edits in blue text within the profile editor. Business owners receive a notification and have four days to accept or reject the edit. If no response is given, Google may automatically publish the edit when it is supported by other publicly available information. In bulk spreadsheet uploads, unchanged fields are ignored, changed fields replace previous values, and blank fields may trigger automatic updates. Review any pending suggested edits promptly to maintain control over the information displayed for your business. [official page](https://support.google.com/business/answer/3480441)

What to check this week

Confirm that your YouTube ad content follows the updated advertiser‑friendly guidelines. Verify director, CEO and member particulars in the upcoming annual return and answer the new CEO question. Review the WhatsApp Business Platform pricing for messages sent to Singapore customers. Review the eligibility requirements of Google’s programmes announced for Singapore. Look for any pending suggested edits in Google Business Profile and decide within four days.

Sources

1. Upcoming and recent ad guideline updates - YouTube Help
2. Commencement of Key Changes under the Corporate and Accounting Laws (Amendment) Act 2025 on 20 October 2026 | Accounting and Corporate Regulatory Authority
3. Pricing (deprecated) | Meta for Developers
4. Google for Singapore 2026: Advancing our AI investments
5. Understand Google updates on your Business Profile - Google Business Profile Help